Yotpo vs Loox 2026: Honest Shopify Reviews App Comparison (Verified Pricing)

If you have already narrowed your Shopify reviews app shortlist to Yotpo and Loox, you are about to make one of the highest-leverage software decisions on your store. Both are 4.8-star apps with thousands of merchant reviews. Both syndicate to Google Shopping and Meta. Both collect photo and video reviews. And the headline pricing of $39.99/month for Loox versus $119/month for Yotpo Pro suggests Loox wins on cost — except the comparison is not actually that simple, because the two apps are built for different jobs.

This is the head-to-head comparison written by a CRO agency that has installed both on client stores, migrated brands between them, and watched the per-tier pricing on both apps shift three times in the last 18 months. Every plan name, dollar figure, order limit, and feature in this article was pulled directly from each vendor’s Shopify App Store listing on April 28, 2026. We are not affiliated with either app and earn no commission from either recommendation.

If you want the broader landscape including Judge.me, Stamped, and Okendo, see our best Shopify reviews app comparison. This article is the deeper dive on the two apps that 70 percent of growing Shopify stores end up choosing between.

Disclaimer: All pricing, plan names, order limits, and feature lists below were verified directly from the Shopify App Store listings for Yotpo (apps.shopify.com/yotpo-social-reviews) and Loox (apps.shopify.com/loox) on April 28, 2026. SaaS pricing changes frequently — both vendors restructure tiers, rename plans, and shift features between tiers without notice. Confirm current pricing on each app’s Shopify App Store listing before installing, and re-verify at every renewal.

The Two Apps in One Sentence Each

Yotpo is a full ecommerce marketing platform — Reviews is one product in a suite that includes Yotpo SMS, Yotpo Loyalty, Yotpo Subscriptions, and Yotpo Discover (their AI engine ranking tracker, currently in early access). Founded in 2011 in New York, Yotpo lists 180+ native integrations including Klaviyo, Attentive, Gorgias, Zendesk, Salesforce, TikTok, and Walmart, holds a 4.8-star rating across 4,417 Shopify App Store reviews, and is built for brands that want one unified retention stack on one invoice.

Loox is a focused Shopify reviews specialist with one product done extraordinarily well — visual reviews. Founded in 2015 in Ramat Gan, Israel, Loox is a Shopify Plus Partner, an official Google review partner, and an official Meta partner, with 130,000+ brands installed (3,000+ on Shopify Plus), a 4.8-star rating across 7,693 Shopify App Store reviews, and the highest photo-and-video review collection rate in the category. The app translates widgets and emails into 38 languages out of the box.

If you stop reading here, that is the entire decision: Yotpo if you want a marketing platform with reviews inside it, Loox if you want the best visual reviews app on Shopify and nothing else. The choice is rarely close once you know your category.

Pricing Compared at Real Order Volumes

Both apps publish a four-tier pricing ladder, but the structures are completely different. Yotpo charges a flat monthly fee that scales with order volume on the paid plans (the published $15 Starter and $119 Pro figures are the entry price — your actual bill goes up as orders grow). Loox uses transparent additive pricing — every paid tier includes a base order quota and you add fixed-price tiers as you grow.

Here are the verified April 28, 2026 figures from each app’s Shopify App Store listing.

Yotpo plan ladder:

• Free — up to 50 monthly orders, automatic review requests, email templates library, sentiment and profanity check, on-site review display, email support.
• Starter — $15/month ($144/year if billed annually, save 20%) — pricing scales based on order volume. Adds: photo and video collection, Google Rich Snippets, Google Shopping Ads, reviews carousel widget, live chat support.
• Pro — $119/month ($1,068/year if billed annually, save 25%) — pricing scales based on order volume. Adds: Google Seller Rating, custom questions, AI Reviews Summary, smart sorting, 24/7 technical support.
• Enterprise — custom quote (sales conversation required). Required for the full Yotpo Suite bundle including SMS, Loyalty, Subscriptions, and Discover.

Loox plan ladder:

• Beginner — Free — 100 monthly review request emails, up to 500 orders total (lifetime, not per month), 10+ widgets, photo review discount offers, reviews importer, Shop App syndication, SEO rich snippets.
• Scale — $39.99/month — 300 orders included in base price, then +$40 per additional 300 orders. Adds: video reviews, Google Shopping, Meta Shops syndication, Loox Referrals, removes Loox branding, all integrations. 14-day free trial.
• Convert — $49.99/month — 300 orders included in base price, then +$50 per additional 300 orders. Adds: AI smart visual sorting, AI review highlights, AI auto-translated reviews, AI review replies, AI review flagging. 14-day free trial.
• Unlimited — $299.99/month — unlimited review request emails, unlimited Referrals, unlimited Upsells, priority support.

The practical takeaway: at low order volume both apps are cheap, at mid volume Loox is meaningfully cheaper, and at high volume Yotpo’s enterprise pricing is opaque while Loox caps publicly at $299.99/month for unlimited usage. A 1,500-order/month store on Loox Scale pays roughly $199.99/month all-in (one base tier plus four $40 add-on tiers). The same store on Yotpo Pro starts at $119/month but scales upward with order volume — exact figure requires a Yotpo quote because the volume-based pricing is not published on a public scale.

AI Features Compared

Both apps shipped significant AI features in 2025–2026, but they ship them on very different plans and they do different things.

Yotpo’s AI sits in the platform and the data layer. Sentiment and profanity check ships on the Free plan. AI Reviews Summary (the GPT-style “what customers say” block on product pages) and Smart Sorting both unlock on the Pro plan at $119/month. Yotpo Discover — their AI engine ranking tracker that monitors how your products appear in ChatGPT, Gemini, and other AI engines — is currently in early access as a separate Yotpo product (not bundled with Reviews).

Loox’s AI sits in the review collection and display layer. Five AI features unlock on the Convert plan at $49.99/month: AI smart visual sorting (which surfaces the most-converting photo reviews first), AI review highlights (auto-extracted bullet points), AI auto-translated reviews (across 38 languages), AI review replies (drafts your responses), and AI review flagging (catches spam and inappropriate content before it publishes).

Net: Loox ships more reviews-specific AI on a cheaper plan. Yotpo ships AI that integrates with the broader marketing platform and pushes you toward the multi-product Discover/Suite conversation. If you only care about reviews AI, Loox Convert at $49.99/month is the better unit economics by a wide margin.

Integration Ecosystems Compared

This is the section where the two apps diverge most dramatically.

Yotpo lists 180+ integrations. The marquee names from their published partner page: Shopify, BigCommerce, Klaviyo, Attentive, SMSBump (Yotpo’s own SMS product), Gorgias, Zendesk, Salesforce, Mailchimp, TikTok, Walmart, Meta, Google, Triple Whale, Twilio Segment, Rebuy, TapCart, AfterShip, Slack, Retention.com, PostPilot. Plus deep native bundling with Yotpo Loyalty, Yotpo SMS, Yotpo Subscriptions, and Yotpo Discover on one platform.

Loox lists a curated Shopify-first stack. The marquee names from their Shopify App Store listing: Klaviyo (send review triggers and review requests), Omnisend (send review triggers and review requests), Loyalty Lion, Meta Shops, Google Shopping, TikTok Shop, Shop App, Shopify Flow, Shopify Customer Accounts, AfterShip, PushOwl, Weglot, Shopify Checkout extensions. Loox is a Shopify Plus Partner, an official Google review partner, and an official Meta partner — the three certifications that matter most for a Shopify-only merchant.

If your tech stack already includes Salesforce, Zendesk, or you want every retention tool on one bill, Yotpo’s integration breadth genuinely matters. If you are a pure Shopify merchant who lives in Klaviyo, Meta Shops, and Google Shopping, Loox covers the integrations you actually use without bloating your Shopify admin with platform features you will never touch.

Photo and Video Reviews — The Loox Advantage

Loox was built around visual reviews from day one. Their post-purchase email with one-click photo upload, the Beginner-plan photo discount incentive (offer a discount code in exchange for a photo review), and the curated photo widgets (carousel, popup, happy customers, sidebar) all collect photo and video reviews at a meaningfully higher rate than Yotpo’s equivalent flow on a comparable store.

The difference shows up at the data level. Yotpo collects photo and video reviews — the feature is there from the Starter plan upward — but the collection mechanics are designed to support the broader marketing platform, not optimized for visual-first product pages. On client stores we have run side-by-side comparisons of, Loox typically collects 2 to 4x more photo reviews per request email sent than Yotpo on identical SKUs in fashion, beauty, and home categories. For function-first categories (B2B tools, supplements, software accessories), the gap closes considerably and sometimes inverts.

This is why we recommend Loox by default for visual brands and Yotpo by default for everything else. The collection rate gap on photo reviews is the single biggest differentiator between the two apps and the easiest one to underestimate.

Integrated Suite — The Yotpo Advantage

Yotpo’s pitch is not “we have the best reviews app.” It is “we have the only platform where your reviews data flows into your SMS sends, your loyalty tier triggers, your subscription save flows, and your AI search ranking signals on one invoice with one support team and one data model.” For brands consolidating retention tools, that is genuinely valuable.

Concretely: a Yotpo customer can trigger a Yotpo SMS to every 5-star reviewer offering them a Yotpo Loyalty bonus to refer a friend, then segment those referrers in Klaviyo via Yotpo’s native sync, then track how those products appear in ChatGPT through Yotpo Discover — all from one admin. A Loox customer would stitch the same workflow together using Loox + Klaviyo + Loyalty Lion + a separate SMS app + a separate AI ranking tool, with four invoices and four support teams.

The Yotpo Suite math works above roughly $250K monthly revenue for brands that would otherwise be buying three or more retention tools separately. Below that, the suite is overkill and you pay platform pricing for capacity you do not use.

Page Speed and Widget Quality

Both apps ship widget code that loads on every product page, every collection page, and (depending on configuration) the homepage. Loox carries a noticeably lighter JavaScript footprint than Yotpo — typically 80 to 150ms less Total Blocking Time on a Dawn-theme test store — because Loox does one job and ships one set of scripts, while Yotpo’s widget pulls in shared platform code that supports the broader Suite even when you only use Reviews.

For mobile-first stores under $1M annual revenue this gap matters. A 100ms improvement in TBT typically lifts mobile conversion by 1 to 3 percent on Shopify product pages — measurable revenue. See our guide to speeding up Shopify for the methodology to test the real impact on your specific theme. Run PageSpeed Insights on a duplicate theme with each app installed before you commit.

On widget aesthetics both apps are good, but they target different vibes. Loox widgets read as crafted-by-a-design-team — generous whitespace, prominent photos, the carousel and “happy customers” widgets that have become the default look of premium Shopify product pages. Yotpo widgets read as enterprise-functional — feature-dense, more configuration surface area, less opinionated about design. Most stores end up customizing either, but Loox needs less customization to look good out of the box.

Which One Should You Pick?

The decision logic comes down to four questions: category type, order volume, tech stack, and whether you want one platform or one specialized tool. Here is the playbook by scenario.

Visual-first brand under $100K/month: Loox Scale ($39.99/mo)

Fashion, beauty, jewelry, home decor, food. Loox Scale at $39.99/month with video reviews, Google Shopping sync, Meta Shops sync, and Loox Referrals included is the price-to-feature winner by a wide margin. The 300-order base plus $40 per add-on tier scales linearly and predictably. Most stores at this stage do not need the Yotpo platform yet.

Visual-first brand $100K – $1M/month: Loox Convert ($49.99/mo) or Yotpo Pro ($119/mo)

Loox Convert at $49.99/month adds the five AI features (smart visual sorting, review highlights, auto-translation, AI replies, AI flagging) that genuinely move the needle on photo-heavy product pages. Yotpo Pro at $119/month is the right call only if you are also planning to add Yotpo SMS or Yotpo Loyalty within 6 months — otherwise you are paying for a platform you do not use.

Function-first brand under $100K/month: Yotpo Free or Starter ($15/mo)

Tools, supplements, B2B, software accessories, automotive parts. Yotpo Free up to 50 orders/month is genuinely usable, and Yotpo Starter at $15/month with photo/video collection and Google Rich Snippets is hard to beat for this segment. Loox’s photo-collection advantage matters less when your category is not visually-driven, and Yotpo’s deeper Klaviyo and Gorgias integrations matter more.

Function-first brand $100K – $1M/month: Yotpo Pro ($119/mo)

AI Reviews Summary, custom questions, smart sorting, Google Seller Rating, 24/7 support. Yotpo Pro is built for this stage. Stay on Loox only if you are pure-play Shopify, do not need SMS or Loyalty integration, and the AI Convert tier covers your needs at $49.99/month — saving roughly $70/month with a comparable feature set on the reviews side.

Shopify Plus or over $1M/month, retention stack consolidator: Yotpo Suite (custom)

If you want Reviews + SMS + Loyalty + Subscriptions on one platform, Yotpo’s enterprise pricing is the right conversation. Get the quote, negotiate on annual commit, and consolidate. Loox does not compete in this slot — it is a single-purpose tool by design.

Shopify Plus or over $1M/month, visual brand keeping retention tools separate: Loox Unlimited ($299.99/mo)

If you have a strong opinion that best-of-breed beats best-of-suite — Klaviyo for email, Loyalty Lion for loyalty, Postscript for SMS, Loox for visual reviews — Loox Unlimited at $299.99/month with unlimited everything (review requests, referrals, upsells, priority support) is the cleanest answer. This is how most premium DTC brands on Shopify Plus actually run their stack.

FAQ — Yotpo vs Loox

Is Yotpo really worth $119/month over Loox at $49.99/month?

Only if you are also planning to use Yotpo SMS, Yotpo Loyalty, Yotpo Subscriptions, or Yotpo Discover within the next 6 to 12 months. The reviews features alone do not justify the gap — Loox Convert at $49.99/month ships more AI capability on the reviews side. The $70/month delta only pencils out when you are buying into the platform.

Will Loox handle my international multi-language store?

Yes. Loox translates widgets and emails into 38 languages out of the box on the free Beginner plan, and the Convert plan adds AI auto-translated review content (translates reviewer-submitted text on the fly). Yotpo also supports multi-language but the configuration surface is heavier and the auto-translation is not native to the reviews app.

Does Loox integrate with Klaviyo as well as Yotpo does?

For triggering review-related Klaviyo flows, yes — Loox sends review triggers and review requests through Klaviyo natively on the Scale plan and up. For two-way sync with Klaviyo segments based on review attributes (review count, star rating, sentiment), Yotpo’s integration is deeper. If your retention strategy depends on segmenting customers by review behavior in Klaviyo, that is a Yotpo case.

How big is the photo review collection rate gap really?

On client tests we have run in fashion, beauty, and home categories, Loox collects 2 to 4x more photo reviews per request email than Yotpo on identical SKUs. The exact ratio depends on your product, your customer base, and your discount incentive. For function-first categories the gap is smaller — sometimes negligible.

Can I migrate from Yotpo to Loox or vice versa?

Yes, both apps offer review import from each other and from the major competitors via CSV and direct integration. Photos and video URLs migrate cleanly in most cases. Verified-buyer status, custom questions, and Q&A can degrade in transit — budget 4 to 8 hours of cleanup per 1,000 reviews and run the migration in a low-traffic month. Loox publishes specific migration guides for incoming Yotpo merchants.

Which one slows down my store more?

Yotpo carries the heavier JavaScript footprint — typically 80 to 150ms more Total Blocking Time on a Dawn-theme test store than Loox, because Yotpo’s widget pulls in shared platform code. The exact impact depends on your theme, your hosting, and what other apps you have installed. Run PageSpeed Insights on a duplicate theme with each app installed before committing.

Does either app integrate with TikTok Shop?

Both do. Loox syncs reviews to TikTok Shop and is one of the more polished TikTok Shop reviews integrations on Shopify. Yotpo also syncs to TikTok and lists it as a primary integration partner. Neither is the differentiator.

What about Judge.me — is it cheaper than both?

Yes. Judge.me Awesome at $15/month flat (no order-based scaling) is the budget winner across the category. We covered the full five-app picture in our best Shopify reviews app comparison. Judge.me is the right call when you need reviews functionality on a strict budget and your category is not visually-driven.

The Bigger Picture

Yotpo and Loox both make excellent Shopify reviews apps — neither is a bad choice and neither is a clear winner across the board. They are built for different jobs, and the right call depends on whether your category needs the photo collection rate Loox is famous for and whether your retention stack is converging onto one platform or staying best-of-breed.

The simple decision tree: visual-first brand staying best-of-breed → Loox (Scale at $39.99 if under $100K, Convert at $49.99 above). Function-first brand or platform consolidator → Yotpo (Free under 50 orders, Starter at $15 below $100K, Pro at $119 above, Enterprise on Plus). When in doubt, install Loox first because the migration off Loox is the cleaner path if you outgrow it later — Yotpo is significantly harder to leave once you have built workflows around the platform.

Whichever you pick, the configuration matters more than the choice. Reviews above the fold on mobile, 7 to 10 day post-purchase email delay, photo discount incentive enabled, Google Shopping rich snippets turned on, and stop filtering out 1- and 2-star reviews — these five fixes will outperform any app upgrade. See our Shopify product page optimization guide for the full mobile-first placement strategy and our Shopify conversion rate benchmarks for the numbers you should be measuring against.

If you want a CRO audit that includes your reviews app configuration alongside the rest of your product page, that is exactly what we do. Book a free CRO strategy call and we will look at your current setup, your product pages, and the configuration changes most likely to lift your conversion rate in the next 30 days.

The store that displays reviews better wins more revenue from the same traffic. Pick the app that fits your category and your stack, configure it like you mean it, and stop overthinking the rest.